Telesales Rep College – Art Sobczak
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Intensive Two-DayTraining Seminar What is the Telesales RepCollege?The Telesales Rep College is acomplete step-by-step training work-shop for professional sales represen-tatives who use the phone as theirmain method of communication,using a consultative (question-based)sales approach.Participants are led through thelogical sequence of the sales call,learning step-by-step, what-to-say andhow-to-say it ideas, strategies, andtechniques which help them becomemore confident, effective, and pro-ductive on their very next call. Customers tell us, and graduatesaffirm, that in no other seminar willtelesales pros find such an abundanceof real-world, proven, no-baloney tele-sales ideas and methods that work.And learning is made fun and motivat-ing, presented by telesales expert ArtSobczak.As a result of this two-day learningand self-discovery process, reps hitthe ground running upon arrivingback at the office. Attendees tell usthey have a new sense of confidenceas they prospect for new business, fol-low-up with existing contacts and cus-tomers delivering real value, and han-dle inquiries and turn them into sales.Bottom line, this is the program thatdemystifies professional telesales,and provides real how-to informa-tion—not blue sky theory—that par-ticipants use and show results fromright away!Who Attends the College?The Telesales Rep College isdesigned for professional business-to-business salespeople who use thephone as their primary method of com-munication with prospects and cus-tomers. Titles for this function includeInside Sales, Telesales, AccountManagement, Customer Service (ifthey’re proactive) and Telemarketing(if they use a consultative, needs-based approach). Outside sales repswho want to be more effective and usetheir time more efficiently also showgreat results from the College.The instruction is at the hands-onlevel, for the person who is on thephone. However, we find about 30% ofattendees are managers, supervisors,and trainers who are able to take thehundreds of how-to ideas, word-for-word tips and strategies and use themin their own in-house training.For Both the New andExperienced SalesProfessionalsReps who have never had salestraining walk away with a methodicalsystem for placing successful calls,and are confident in doing so. (Ourexperience shows it pays to correctlytrain new reps before bad habits areentrenched.) And experienced salespros leave energized, armed with newideas, old bad habits corrected, andbeing reminded of the tried and true(yet sometimes neglected) fundamen-tals which were rescued from therecesses of their memory. We’ve evenhad individuals attend the College asecond time a year or so after theirfirst experience, and get as much ormore from it. Ultimately, the resultsshown from the College aren’t a func-tion of an attendee’s years of salesexperience, but rather his or her atti-tude toward self-improvement. Complements Your In-HouseTrainingEven if you have a regular trainingprogram for your staff, consider send-ing reps to the College to maximizetheir productivity. Some companiessend reps as a reward for productivityor winning a sales contest. While that’sa good idea, don’t neglect the peoplewho also probably need the trainingand reinforcement the most. No onecan get too much training, and mostpeople don’t get enough. A well-trained sales rep on the phone is confi-dent, has a great attitude, sells more,and causes less personnel hassles. It’sa small investment in future success.Sign up for the College today!
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Telesales Rep College – Art Sobczak
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