Pete Williams & David Jenyns – Small Business Internet Marketing
Archive : Pete Williams & David Jenyns – Small Business Internet Marketing
Here’s what’s inside the Small Biz Internet Marketing Workshop Digital Membership…
4 sessions containing the professional recordings from the one day workshop.
Bonus section with:
mp3 recordings of the workshop
5+ hours of extra interviews from leading industry experts
Workbook containing all the slides and extra training material given to the original workshop attendees.
$100 cash voucher for any other Melbourne SEO Services product or service.
Here’s what’s covered on the digital course:
Session 1. The exact step-by-step internet marketing strategies system we use with our clients, who pay thousands of dollars every month – with this information you can turn your website into a profit-making machine. (1hr and 14mins)
Session 2. How to improve your website’s conversion and have more of your prospects pick up the phone and place an order – don’t you want to know the secret? (35mins)
Session 3. How to turn on an instant flood of highly targeted leads to your website using Google Adwords – most people miss this and for the few that are doing it, they’re over spending. (45mins)
Session 4. Discover the search engine optimisation (SEO) method we use to get our clients #1 on Google for hundreds of keywords – this alone is worth the price of the entire package. (54mins)
Session 5. How to get your website #1 on Google Places and how to best use Twitter and Facebook – most businesses get this wrong, yet it’s absolutely critical for any small business. (44mins)
Session 6. How to use email automation to have your website selling 24 hours a day – it’s easier than you think and is guaranteed to reduce your workload. (30mins)
Session 7. The quickest and easiest way to become a market leader by using the power of publicity – make your business the name on everyone’s lips and have new clients beating a path to your door. (45mins)
Session 8. How to use video and YouTube to super charge your online marketing – this is one of the easiest ways to succeed online, yet most people don’t understand it. (48mins)
And that’s just the start. In total there’s over 6 hours of solid content and that’s not including the bonuses. The fact is, we could easily charge $2000+ for this course, especially when you consider what live attendees paid or that we charge $3000, minimum, to work with a client. But you won’t have to pay that much.
What’s your investment?
The Small Biz Internet Marketing Digital Membership comes at a one time investment of only $197 ( + GST where applicable ) – and that gets you everything you need to have your website dominating online
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Pete Williams & David Jenyns – Small Business Internet Marketing
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