Frank Kern – List Control
Archive : Frank Kern – List Control
After watching the videos almost twice over I wanted to write a little review here.
In a nutshell: List Control covers it all – Coming up with a potential niche, identifying personas, building the website, promoting it, maintaining it. It is very complete.
How well does it do it? Pretty well I must say. He has the right focus -or at least my same focus- across several KEY areas.
1 – Frank mentions in one of the early videos of the program that the goal of promoting someone’s product via your list isn’t to be an affiliate – its to test the market for YOUR OWN PRODUCT. Yup, he knows where he is going. Even before I started promoting shitty Clickbank eBooks I knew the criteria wasn’t just popular stuff – it had to be something I could visualize myself with my own product out there.
2 – The way the program transitions from ‘driving-to’ the list and selling products is so smooth I wonder if Frank even makes the distinction in his head. The constant throughout is good will – see #3
3 – Good will. This shines through his entire program. “Do the customer right and they will do right to you.” Now I don’t ascribe to the ‘kumbaya drum circle hippy surfer pothead lets-make-the-world-a-better-place philosophy – the way Frank presents it, however, works. It works for very simple reasons, see #4
4 – Frank seems to have read a couple of texts on NLP and influence. I’d bet any money he has read Robert Cialdini’s original book on the six principles of influence -that one is a masterpiece. Now NLP, or Neuro-Linguistic-Programming, is a pseudoscience at best – however the parts of NLP that seem to be in the program (you can tell by the funky names of mundane shit) are very mild and clearly in line with more scientific literature, so it works well.
Some higlights that come to mind as I’m writing this:
1- Understanding that you want to be selling your own products, and even have affiliates sell your stuff.
2 – The idea of forming a Trade Union. Good discussion on how to go about it.
3 – The explanations of his tactics on what he calls ‘triangle of trust’, boomerang, and results in advance.
4 – The discussions and highlight of what worked in about 4-5 other launches and products – those are invaluable case studies.
5 – The walkthrough the “mysterious stranger’ video he put together earlier this year – really good. You can see he is thinking of the emotions he wants to evoke on his target market. I’ll add to this that the idea of evoking emotions is a great thing to do while creating text for websites of sales pages. I’ve got an interesting process to do this for written pieces, which I’m hoping to share someday when I get a bit of time to write it out.
6 – Walthough the Magic Bullet System launch videos and messages.
7 – The ideas on building trust and understanding trust as a currency with your list subscribers – as well as mean of generating reciprocity, scarcity, and authority.
Somewhere along the line you have to ask yourself how much Frank knows about marketing stuff to people outside the internet marketing community. Its a bit of a mystery – it does seem Frank has been extremely focused on the Internet Marketing market for the past few years, and that takes away some punch from the program.
The bottom line is that this program is very-very good. However this doesn’t matter one bit unless you put it into practice.
Is it worth the $2K price? It depends. If you’re not going to apply it, then it isn’t worth two cents. If you’re going to use it then it might be worth it.
There is, however a way of selling via mailing lists that I believe is just effective, does your readers not just good but “awesome”, it isn’t new, and Frank doesn’t cover. I think its a real gem since I don’t see folks really doing it – probably because everyone has their heads up the shady Acai rebills instead of focused on getting folks to their destination. I’ll write up on this idea in a future post – not to be a dickhead and leave you hanging, I’d like to test this stuff before I write about it.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
Move your business forward with content marketing
Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit.
They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Frank Kern – List Control
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