Ezra Firestone – Smart Google Traffic
Archive : Ezra Firestone – Smart Google Traffic
Everything you need to know about how to leverage Google for Ecommerce.
Google is the largest network in the world for both search and advertising (coming in at over double the size of Facebook), yet most business owners aren’t taking advantage of this massive platform.
In this 5-module training, learn how to use the incredible power and reach of Google to create brand awareness and convert new customers — including how to use AdWords, Search, the Display Network, Shopping, and YouTube.
Module 1: Tech Nasty – Setting Up Shop and Building Accounts
Building your team – The “A” Team of technology. Everything serves a unique role and works together. this session will walk through the creation of accounts and linking everything together for success.
Module 2: Remarketing Setup and Display Ads
We’ll cover list creation, ad creation, using lists from AdWords vs. Lists from GAN, dynamic remarketing, the basics of GDN and more.
Module 3: Brand Search Campaign
This session will cover the importance of building campaigns both for keeping competitors from bidding on your brand terms, and to help your overall adwords account health. This module will also lay the groundwork for anyone who might want to move into using AdWords for prospecting.
Module 4: Google Shopping
Google Shopping is the leading comparison shopping engine(CSE) on the market. Product searches either start on Amazon or Google. We’ll cover Google Shopping as a remarketing vehicle and for brand searches. We’ll also lay the groundwork for using Google Shopping for prospecting.
Module 5: YouTube and Shoppable TrueView.
Combine YouTube pre-roll video ads with Google Shopping (PLAs). We’ll cover gow ti setuo Shoppable TrueView ads as the perfect remarketing vehicle and as great platform to launch new products to existing customers.
Bonus Module: Using Google For Prospecting
We’ll go through how to leverage the Google Ad Ecosystem for awareness/prospecting campaigns!
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
Take the frustration out of finishing projects.
Hand your deadlines over to expert freelancers who can get every task finished before every deadline – and keep your business up to top speed.
They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Ezra Firestone – Smart Google Traffic
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